THE|FOR|REALNESS

Film Friday - The Forty Story

Just brilliant! Captivating from beginning to end.

The description reads:

The story of a boy born on the day Pentagram opened and how his life has been tracked (and kerned) by forty years of Pentagram design.

Pentagram is the world’s largest independent design consultancy. Really clean and awesome work.

Check out the video and then check out their website.

Hope it leaves you as inspired as I was after I watched it.

Film Friday - Blind Self-Portrait

Think you can draw a decent self-portrait without looking at the paper?

Go sit downnnnn.

This little piece of technology has you beat:

While the visitor keeps their eyes shut, a moving platform guides a pen in their hand to draw a self-portrait, using computer vision to track their face and generate a line drawing. The result is a machine-aided drawing, a self-portrait you could never draw.

Here we’re testing an early version that moves about a half or third the speed of the more recent versions.

Visit the video link here for links to photos and events for this project.

Film Friday - “Before The Dive” by St. Lucia

Good cinematography + color grading for the day. The director and DP are the same person. Props!

Film Friday - “Mind Control” by Friends

Video for a catchy song from a group out of Brooklyn called Friends.

I guarantee this will be the weirdest thing you’ve seen all day - maybe all week.

But the dolly shots look awesome and it’s not your run of the mill, predictable music video.

Check it out!

Film Friday - VISUATARI - 3D Videomapping Installation

Fans of old skool video games, rejoice! Fans of installations, wave ya hands in the air! 

This installation is a 3D videomapping of old video games like Super Mario, Duck Hunt, and Pac Man.

Or, here’s the synopsis:

Visuatari is a work using the technique of 3D videomapping, in order to contrast this latest technology with classic sound and picture to video games, giving honor to that days, where children admired such technology could not fail to see and play in front of that virtual world so unknown and so interesting as well.

Very nice. Enjoy!

Also, please note that Vimeo stutters a lot, seemingly only on Firefox. I ran some videos on Safari and they do run a little more smoothly.

Film Friday - David Beckham Samsung Galaxy Note Spot

Hey, guys, check out the father of my children, David Beckham, play Beethoven’s classic “Ode To Joy” on some drums. Using only soccer balls.

No big. That’s how my babe rolls.

All jokes aside - really good spot. The cynical, pretentious film school alumni kid inside of me usually tries to look at cuts to see if this kind of thing is legit or you know, just a series of cuts to make something look legit, but with this one? Didn’t even care.

Good stuff!

Film Friday - The Making of Nike Football National Team Jerseys

Leave it to Nike to stay innovative and all around cool:

In the above video, Nike shows us how they produce their most innovative football team jerseys. From 7 plastic bottles to the most advanced football jerseys on the planet it takes a few steps.

Made with at least 96% recycled polyester, each jersey is made using an average of 7 plastic bottles, and each short is made using an average of 6 plastic bottles—adding up to 13 plastic bottles per kit. This makes the 2012 National Team Kit Nike’s most environmentally-friendly ever.

Reclaimed, discarded plastic bottles are melted down to produce new yarn, which is converted into fabric. This recycling process saves raw materials and reduces energy consumption by an estimated 30% compared to manufacturing virgin polyester. Since 2010, Nike Football has used an estimated 115 million recycled plastic bottles to create its high performance kits. Lined up end to end, that’s enough bottles to stretch halfway around the world.

(via type-lovers)